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By Henning Breuer, Zeno Wolze, Elisabeth Umbach (auth.), Aaron Marcus (eds.)

The four-volume set LNCS 8012, 8013, 8014 and 8015 constitutes the court cases of the second one foreign convention on layout, consumer event, and value, DUXU 2013, held as a part of the fifteenth overseas convention on Human-Computer interplay, HCII 2013, held in Las Vegas, united states in July 2013, together with 12 different thematically related meetings. the whole of 1666 papers and 303 posters offered on the HCII 2013 meetings was once conscientiously reviewed and chosen from 5210 submissions. those papers tackle the newest study and improvement efforts and spotlight the human features of layout and use of computing structures. The papers permitted for presentation completely conceal the whole box of Human-Computer interplay, addressing significant advances in wisdom and powerful use of pcs in a number of software parts. the whole of 282 contributions incorporated within the DUXU complaints have been conscientiously reviewed and chosen for inclusion during this four-volume set. The eighty three papers incorporated during this quantity are prepared within the following topical sections: DUXU in enterprise and the company, designing for the internet event; product layout; details and data layout and visualisation; and cellular functions and services.

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Extra info for Design, User Experience, and Usability. Web, Mobile, and Product Design: Second International Conference, DUXU 2013, Held as Part of HCI International 2013, Las Vegas, NV, USA, July 21-26, 2013, Proceedings, Part IV

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In order to test this hypothesis used a Wilcoxon-Man-Whitney test, since the assumptions for a parametric test were not fulfilled. J. Damásio et al. are significant differences for a confidence level of 95% (α=0,05) for satisfaction and for participation between the group that use m-internet and that don not use m-internet (satisfaction: Man-Whitney U=34285,000; p<0,001; N=1107 and participation: ManWhitney U=38243,500; p<0,001; N=1107). The data shows a statistical significant effect of participation and satisfaction on the choice of using or not using m-internet.

44–74. Oxford University Press, Oxford (1996) 16. : Mobile Access 2011. aspx (accessed on July 21, 2011) 17. The World Internet Project, USC Center for the Digital Future Releases Third Report of the World Internet Project. USC-Annenberg. School for Communication and Journalism (2012) 18. : Facebook Use and College Students’ Life Satisfaction, Trust, and Participation. Journal of Computer-Mediated Communication 14, 875–901 (2009) 19. : User acceptance of information technology: Toward a unified view.

Another persona was named “Miss Heart” – a successful woman in her 30ies, strongly depending of external esteem. After these personas were enriched with demographic and psychographic information, their customer journey along the touch points was created. Persona-specific highlights and pain-points were identified. Ideation-Workshop. Based on the personas and their individual customer journeys, first ideas for product optimization were developed in an ideation session with internal experts. A “Heaven & Hell” exercise encouraged participants to think in extremes, focusing on the most desirable (heaven) and disappointing (hell) customer experiences for each of the three selected personas.

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